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Browse recent articles about the Broward, Palm Beaches & St. Lucie Realtors® and BeachesMLS in the news.
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TCPalm highlights Jonathan Lickstein’s insights on Treasure Coast’s rising listings & prices
February brought notable increases across the Treasure Coast real estate market, according to recent Realtor® data, with rising home listings and median prices in Martin, St. Lucie, and Indian River counties. Alongside higher prices, the market also experienced an uptick in sales and home availability, pointing toward evolving market dynamics.
Epoch Times highlights Jonathan Lickstein’s outlook on spring housing market
Real estate experts nationwide are predicting a more active spring market in 2025, with the National Association of Realtors forecasting moderate price increases and stabilizing mortgage rates. Jonathan Lickstein, president of Broward, Palm Beaches & St. Lucie Realtors®, emphasizes that South Florida continues to attract buyers despite reduced transaction volume and rising inventory.
Jonathan Lickstein on the Emerging Buyers’ Market in the Treasure Coast
The Treasure Coast real estate market, which was controlled by sellers at the start of 2024, appears to be shifting toward a buyer’s market as 2025 begins, according to local Realtors® associations. Inventories approached the 5½-month mark—often considered a “balanced” market—and the time to sell homes increased across all three counties compared to 2023.
Dionna Hall Highlights the Importance of Consumer Campaign to South Florida Agent Magazine
Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors®, emphasized the impact of investing in the future of their members with her recent article in South Florida Agent Magazine. Hall highlights the newly released commercial, “Perfect Strangers,” which is an extension of their award-winning campaign, ‘Only a REALTOR®.
Sun Sentinel Highlights Jonathan Lickstein’s Predictions for First-Time Homebuyers
The Sun Sentinel spotlights Broward, Palm Beaches & St. Lucie Realtors® president’s thoughts on whether to continue renting or take the leap into homeownership. Although both buying and renting markets are active, increased housing inventory in 2025 is likely to help stabilize prices and potentially encourage some sellers to convert their properties into rentals.
Inman highlights Perfect Strangers Campaign for empowering homebuyers & elevating agent value
Inman News
Inman highlights the positive consumer-focused ad campaign Broward, Palm Beaches & St. Lucie Realtors® launched to help understand how to work with an agent. Led by President David Serle, the “Perfect Strangers” commercial aims to help everyday buyers understand the value a realtor brings.
“Only a Realtor® was built at a pivotal time for Realtors® and continues to serve as a long-term investment in the industry’s future,” said Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors®,” in the release. “The commercial’s powerful message emphasizes how Realtors® are indispensable in the home buying process, providing their clients a sense of security during one of their largest investments — buying a home.”
“Realtors® are multi-faceted experts who juggle an array of complex scenarios for their clients while getting them to the closing table and underscores the relationships built along the way,” said David Serle, president of Broward, Palm Beaches & St. Lucie Realtors®, in the statement.
David Serle Predicts South Florida’s 2025 Market: Better Prices, More Options, Less Pressure
As 2025 approaches, South Florida’s high-cost housing market is expected to offer better prices, greater inventory, and more choices for buyers and renters. David Serle, president of Broward, Palm Beaches & St. Lucie Realtors®, notes that prices have started to level off, which will encourage potential home buyers or renters to take their time, compare options, and negotiate deals.
Incoming President Jonathan Lickstein shares what you need to know in 2025
Jonathan Lickstein, Incoming President of Palm Beaches & St. Lucie Realtors®, emphasizes the historic year for real estate in Florida, from newly enacted state legislation to compensation and representation rule changes for Realtors nationwide. South Florida has experienced increased housing supply, especially in condos, though demand has lagged.
Dionna Hall addresses the Clear Cooperation Policy at NAR NXT
The Clear Cooperation Policy (CCP) was notably absent from discussions at the 2024 NAR NXT conference, despite being a hotly debated issue in real estate over the last year. Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors®, shared her thoughts in an interview following the event.
President David Serle addresses the Treasure Coast market before and after Hurricane Milton
Before Hurricane Milton made landfall on October 9, data reflected a sellers’ market along the Treasure Coast. David Serle, president of Broward, Palm Beaches & St. Lucie Realtors®, has addressed his thoughts in a recent interview with TC Palm.
South Florida sees boom with 14,000 new apartments. Will that lower prices?
Our 2024 President, David Serle, spoke with the Sun Sentinel about the current state of Broward County’s residential real estate market. According to our July market reports, there were nearly 9,000 active listings of townhouses and condos in July throughout the county, as opposed to about 4,500 active townhome and condo listings in July of last year.
Palm Beach County Workforce Affordable Housing Program gets $2 Million in Funding
To combat the increasing housing costs in Palm Beach, the county’s Workforce Affordable Housing Development program is getting a big boost in the form of more than $2 million in federal funding. Our very own association president, David Serle, recently offered his insight in an interview with WPBF 25.
Should more MLSs join forces, share data — or go it alone?
Our CEO, Dionna Hall, recently spoke with Real Estate News about the industry's changes as of August 21. Over the past year, we have armed members and informed consumers with essential information that reinforces the importance of Realtors® as essential contributors to real estate.
Business as usual: hiccups but few calamities as updated NAR rules roll out
How are Realtors® navigating the recent settlement changes from NAR? “Since Aug. 17, I have been relieved to see our local Realtors® are having success obtaining buyer written agreements and are confident in their abilities to make the needed changes to comply with the settlement,” said Dionna Hall, Chief Executive Officer of Broward, Palm Beaches & St. Lucie Realtors® and BeachesMLS.
The new rules for Realtors® — and home buyers and sellers
Florida leads the nation in the number of Realtors® in the state. What do Buyers and Sellers need to know about the recent NAR changes? "These are the changes we are faced with, and we need to embrace and lean into this and not try and circumvent the rules," said President of the Broward, Palm Beaches, and St. Lucie Realtors David Serle. "Our job is to make sure that it's more transparent and to protect the consumer going forward, even more than we had in the previous years."
Media Information
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The Broward, Palm Beaches and St. Lucie Realtors® is South Florida’s premier REALTOR association. More than 42,000 members in eight locations are equipped to sell real estate along 130 miles of coastline in South Florida and the Treasure Coast. Broward, Palm Beaches, St. Lucie Realtors® work to enhance its members' ability and opportunity to conduct business professionally, ethically and profitably throughout their career. As the third largest local association in the nation, the association empowers members as leaders and influencers in the industry and community. Broward, Palm Beaches and St. Lucie Realtors® is the local chapter of the National Association of REALTORS® To learn more visit, RWorld.com
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Dionna Hall is the CEO of the Broward, Palm Beaches & St. Lucie Realtors® and BeachesMLS, with 42,000 members and 43,000 subscribers, respectively. Hall’s Association is the third largest local Realtor® Association in the country. She oversees 80 staff in 8 offices spanning 130 miles of Florida Coastline.
Her MLS and Association credits her with numerous accomplishments, including facilitating their last 2 mergers (included the MLS and Association), one of which was the largest Association merger in NAR history.
BeachesMLS has formed several partnerships to lead into the future, secure their broker’s data, and contribute to their brokers financial success, such as becoming an owner in REdistribute, which seeks MLS data transparency and broker compensation for the listing data they contribute to the MLS. BeachesMLS also announced a data share with the two largest MLSs in the country: California Regional MLS and BrightMLS, which collectively represent agents servicing consumers with the largest incoming migration to South Florida. BeachesMLS recently launched Nestfully, a consumer-facing portal run by MLSs on behalf of the brokerage community that centers around your listing and your lead. In addition, BeachesMLS is an investor and partner in MLS Align, which has developed a showing service platform, Aligned Showings.
Dionna is the 2024 Chair of CMLS, the association that represents MLSs in North America. She is a member of NAR’s Emerging Technology Advisory Board and NAR’s MLS Issues & Policy Committee. She also serves as a board member of REdistribute and MLS Align. In 2024, Dionna was named #96 on the Swanepoel200, which names the most influential executives in real estate. She was also honored as one of South Florida Business Journal’s 2024 Influential Business Women and named a Futurist by RISMedia.
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Jonathan Lickstein is the 2025 president of Broward, Palm Beaches and St. Lucie Realtors®. With 18 years of experience in the real estate industry, Jonathan shares his extensive knowledge in emerging technologies, social media strategies, professional standards, and the Code of Ethics essential for today’s AI-driven marketplace.
Beyond his role as president of Broward, Palm Beaches & St. Lucie Realtors®, Jonathan also serves on the Board of Directors for both the Florida Realtors® and National Association of Realtors ®, as well as on several committees across the Broward, Palm Beaches & St. Lucie Realtors® and Florida Realtors®.
After living in Honduras for six years and being exposed to different markets, Jonathan made a grand impact to the expansion of LoKation Real Estate. He played a pivotal role in growing a small team to more than 4,300 agents, earning recognition from Real Trends and RISMedia as the 11th largest independent brokerage in the U.S.
Beyond his role as president of Broward, Palm Beaches and St. Lucie Realtors®, Jonathan is the Chief Operating Officer at LoKation Real Estate, serving as a Broker, Mentor, and Certified Instructor. He also prioritizes giving back to the real estate community as an RPAC Major Investor and contributes to various committees with Florida Realtors® and the National Association of Realtors®.
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Media Questions
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