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Browse recent articles about the Broward, Palm Beaches & St. Lucie Realtors® and BeachesMLS in the news.

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TCPalm highlights Jonathan Lickstein’s insights on Treasure Coast’s rising listings & prices
TCPalm highlights Jonathan Lickstein’s insights on Treasure Coast’s rising listings & prices

February brought notable increases across the Treasure Coast real estate market, according to recent Realtor® data, with rising home listings and median prices in Martin, St. Lucie, and Indian River counties. Alongside higher prices, the market also experienced an uptick in sales and home availability, pointing toward evolving market dynamics.

Epoch Times highlights Jonathan Lickstein’s outlook on spring housing market
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Epoch Times highlights Jonathan Lickstein’s outlook on spring housing market
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Real estate experts nationwide are predicting a more active spring market in 2025, with the National Association of Realtors forecasting moderate price increases and stabilizing mortgage rates. Jonathan Lickstein, president of Broward, Palm Beaches & St. Lucie Realtors®, emphasizes that South Florida continues to attract buyers despite reduced transaction volume and rising inventory.

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Jonathan Lickstein on the Emerging Buyers’ Market in the Treasure Coast
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Jonathan Lickstein on the Emerging Buyers’ Market in the Treasure Coast
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The Treasure Coast real estate market, which was controlled by sellers at the start of 2024, appears to be shifting toward a buyer’s market as 2025 begins, according to local Realtors® associations. Inventories approached the 5½-month mark—often considered a “balanced” market—and the time to sell homes increased across all three counties compared to 2023.

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Dionna Hall Highlights the Importance of Consumer Campaign to South Florida Agent Magazine
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Dionna Hall Highlights the Importance of Consumer Campaign to South Florida Agent Magazine
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Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors®, emphasized the impact of investing in the future of their members with her recent article in South Florida Agent Magazine. Hall highlights the newly released commercial, “Perfect Strangers,” which is an extension of their award-winning campaign, ‘Only a REALTOR®.

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Sun Sentinel Highlights Jonathan Lickstein’s Predictions for First-Time Homebuyers
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Sun Sentinel Highlights Jonathan Lickstein’s Predictions for First-Time Homebuyers
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The Sun Sentinel spotlights Broward, Palm Beaches & St. Lucie Realtors® president’s thoughts on whether to continue renting or take the leap into homeownership. Although both buying and renting markets are active, increased housing inventory in 2025 is likely to help stabilize prices and potentially encourage some sellers to convert their properties into rentals.

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Inman highlights Perfect Strangers Campaign for empowering homebuyers & elevating agent value
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Inman highlights Perfect Strangers Campaign for empowering homebuyers & elevating agent value
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Inman News

Inman highlights the positive consumer-focused ad campaign Broward, Palm Beaches & St. Lucie Realtors® launched to help understand how to work with an agent. Led by President David Serle, the “Perfect Strangers” commercial aims to help everyday buyers understand the value a realtor brings.

“Only a Realtor® was built at a pivotal time for Realtors® and continues to serve as a long-term investment in the industry’s future,” said Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors®,” in the release. “The commercial’s powerful message emphasizes how Realtors® are indispensable in the home buying process, providing their clients a sense of security during one of their largest investments — buying a home.”

“Realtors® are multi-faceted experts who juggle an array of complex scenarios for their clients while getting them to the closing table and underscores the relationships built along the way,” said David Serle, president of Broward, Palm Beaches & St. Lucie Realtors®, in the statement.

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David Serle Predicts South Florida’s 2025 Market: Better Prices, More Options, Less Pressure
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David Serle Predicts South Florida’s 2025 Market: Better Prices, More Options, Less Pressure
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As 2025 approaches, South Florida’s high-cost housing market is expected to offer better prices, greater inventory, and more choices for buyers and renters. David Serle, president of Broward, Palm Beaches & St. Lucie Realtors®, notes that prices have started to level off, which will encourage potential home buyers or renters to take their time, compare options, and negotiate deals.

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Incoming President Jonathan Lickstein shares what you need to know in 2025
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Incoming President Jonathan Lickstein shares what you need to know in 2025
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Jonathan Lickstein, Incoming President of Palm Beaches & St. Lucie Realtors®, emphasizes the historic year for real estate in Florida, from newly enacted state legislation to compensation and representation rule changes for Realtors nationwide. South Florida has experienced increased housing supply, especially in condos, though demand has lagged.

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Dionna Hall addresses the Clear Cooperation Policy at NAR NXT
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Dionna Hall addresses the Clear Cooperation Policy at NAR NXT
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The Clear Cooperation Policy (CCP) was notably absent from discussions at the 2024 NAR NXT conference, despite being a hotly debated issue in real estate over the last year. Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors®, shared her thoughts in an interview following the event.

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President David Serle addresses the Treasure Coast market before and after Hurricane Milton
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President David Serle addresses the Treasure Coast market before and after Hurricane Milton
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Before Hurricane Milton made landfall on October 9, data reflected a sellers’ market along the Treasure Coast. David Serle, president of Broward, Palm Beaches & St. Lucie Realtors®, has addressed his thoughts in a recent interview with TC Palm.

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South Florida sees boom with 14,000 new apartments. Will that lower prices?
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South Florida sees boom with 14,000 new apartments. Will that lower prices?
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Our 2024 President, David Serle, spoke with the Sun Sentinel about the current state of Broward County’s residential real estate market. According to our July market reports, there were nearly 9,000 active listings of townhouses and condos in July throughout the county, as opposed to about 4,500 active townhome and condo listings in July of last year.

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Palm Beach County Workforce Affordable Housing Program gets $2 Million in Funding
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Palm Beach County Workforce Affordable Housing Program gets $2 Million in Funding
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To combat the increasing housing costs in Palm Beach, the county’s Workforce Affordable Housing Development program is getting a big boost in the form of more than $2 million in federal funding. Our very own association president, David Serle, recently offered his insight in an interview with WPBF 25.

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Should more MLSs join forces, share data — or go it alone?
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Should more MLSs join forces, share data — or go it alone?
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Our CEO, Dionna Hall, recently spoke with Real Estate News about the industry's changes as of August 21. Over the past year, we have armed members and informed consumers with essential information that reinforces the importance of Realtors® as essential contributors to real estate.

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Business as usual: hiccups but few calamities as updated NAR rules roll out
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Business as usual: hiccups but few calamities as updated NAR rules roll out
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How are Realtors® navigating the recent settlement changes from NAR? “Since Aug. 17, I have been relieved to see our local Realtors® are having success obtaining buyer written agreements and are confident in their abilities to make the needed changes to comply with the settlement,” said Dionna Hall, Chief Executive Officer of Broward, Palm Beaches & St. Lucie Realtors® and BeachesMLS.

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The new rules for Realtors® — and home buyers and sellers
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The new rules for Realtors® — and home buyers and sellers
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Florida leads the nation in the number of Realtors® in the state. What do Buyers and Sellers need to know about the recent NAR changes? "These are the changes we are faced with, and we need to embrace and lean into this and not try and circumvent the rules," said President of the Broward, Palm Beaches, and St. Lucie Realtors David Serle. "Our job is to make sure that it's more transparent and to protect the consumer going forward, even more than we had in the previous years."

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Media Information

  • The Broward, Palm Beaches and St. Lucie Realtors® is South Florida’s premier REALTOR association. More than 42,000 members in eight locations are equipped to sell real estate along 130 miles of coastline in South Florida and the Treasure Coast. Broward, Palm Beaches, St. Lucie Realtors® work to enhance its members' ability and opportunity to conduct business professionally, ethically and profitably throughout their career. As the third largest local association in the nation, the association empowers members as leaders and influencers in the industry and community. Broward, Palm Beaches and St. Lucie Realtors® is the local chapter of the National Association of REALTORS® To learn more visit, RWorld.com

  • Dionna Hall is the Chief Executive Officer of the Broward, Palm Beaches and St. Lucie Realtors® and BeachesMLS, leading one of the most influential Realtor® organizations in the United States. She oversees more than 43,000 members and subscribers across 130 miles of Florida coastline, with 75 staff members operating from eight regional offices. Under her dynamic leadership, the association continues to thrive as the nation’s third-largest Realtor® organization in the nation.

    Hall has served as CEO for nearly a decade and is widely recognized as a transformative force in real estate. She orchestrated two landmark mergers, including one of the largest in the National Association of Realtors® history. Her trailblazing work has secured her a spot for seven consecutive years on the Swanepoel Power 200 list of the most powerful figures in residential real estate, reaching #100 in 2025. She was also recently honored as a HousingWire Woman of Influence, RISMedia Real Estate Newsmaker in the Futurist category, South Florida Business Journal’s Influential Business Woman, and received the prestigious MLS Reinvented Award from Inman for the second year in a row.

    She has elevated the award-winning “Only a REALTOR®” campaign into a national movement with the launch of its fourth installment, “Perfect Strangers,” in 2024. The association and Hall also licensed the campaign to other associations to scale its impact across the state.

    Hall is the 2024 Chair of the Council of Multiple Listing Services (CMLS), where she represents 225 MLSs nationwide. In a landmark move, she brokered one of the largest data-sharing agreement to date between BeachesMLS, BrightMLS, and California Regional MLS (CRMLS).

    Hall frequently shares her insights as a keynote speaker at national forums, including the CMLS 2024 National Conference and RISMedia’s 2025 Rocking in the New Year while participating in South Florida Business Journal’s Women’s Leadership Council.

  • Jonathan Lickstein is the 2025 president of Broward, Palm Beaches and St. Lucie Realtors®. With 18 years of experience in the real estate industry, Jonathan shares his extensive knowledge in emerging technologies, social media strategies, professional standards, and the Code of Ethics essential for today’s AI-driven marketplace.

    Beyond his role as president of Broward, Palm Beaches & St. Lucie Realtors®, Jonathan also serves on the Board of Directors for both the Florida Realtors® and National Association of Realtors ®, as well as on several committees across the Broward, Palm Beaches & St. Lucie Realtors® and Florida Realtors®.

    After living in Honduras for six years and being exposed to different markets, Jonathan made a grand impact to the expansion of LoKation Real Estate. He played a pivotal role in growing a small team to more than 4,300 agents, earning recognition from Real Trends and RISMedia as the 11th largest independent brokerage in the U.S.

    Beyond his role as president of Broward, Palm Beaches and St. Lucie Realtors®, Jonathan is the Chief Operating Officer at LoKation Real Estate, serving as a Broker, Mentor, and Certified Instructor. He also prioritizes giving back to the real estate community as an RPAC Major Investor and contributes to various committees with Florida Realtors® and the National Association of Realtors®.

  • Contact Anthony Acevedo, SVP of Communications: aacevedo@rworld.com