Samantha Minns Samantha Minns

Mortgage Rate Decline Continues

Mortgage rates are not only down again in the U.S. but are now the lowest they have been in six months since May, which extends the good news for homebuyers. The rate on the 30-year fixed mortgages has declined to 6.61%, easing from 6.67 % the week prior. Not only that, but this marks the ninth straight week of declines, and many industry watchers are optimistic about this steady slide.

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Samantha Minns Samantha Minns

2024 Sustainable Home Design Trends

Homeowners are actively planning new and innovative designs, from kitchens to lawns. Look at how some sustainable home trends are shaping the future for those newcomers and current homeowners wanting to enhance the appeal of their homes.

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Samantha Minns Samantha Minns

Florida's Population Boom: Riding the Wave of Paradise and Prosperity

Florida is experiencing an exhilarating surge in population, with 22.6 million residents flocking to the Sunshine State. This marks a remarkable 1.6% increase from the previous year. It's not just the delicious oranges that make this state a desirable destination; it's the promise of a personal paradise and enticingly low taxes.

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Samantha Minns Samantha Minns

Tax Savings and Strategies for Your Business

Understanding the intricacies of incorporating tax strategies into your business goes beyond gaining financial knowledge. It provides you with a strategic advantage, equipping you with the necessary tools to plan your finances effectively. Take the time to explore ways to maximize your tax savings. By taking advantage of these specific methods, you can help to optimize your earnings.

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Samantha Minns Samantha Minns

Understanding the FTC’s Guidance on Using Endorsements and Testimonials

In the ever-evolving landscape of real estate marketing, transparency and authenticity are paramount. The Federal Trade Commission (FTC) plays a crucial role in ensuring fair business practices and consumer protection. For the real estate industry, the FTC's Endorsement Guidelines hold significant importance, particularly in navigating the use of endorsements, testimonials, and reviews.

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Samantha Minns Samantha Minns

A Positive Shift: U.S. Home Prices Set to Ease In The Coming Years

A favorable turn for homebuyers in South Florida has emerged that may make a big difference as U.S. home prices are looking to slow down in 2024-2025. According to the Q4 2023 Fannie Mae Home Price Expectations Survey, a collaboration between Pulsenomics, LLC, and housing experts, there is promising news to look forward to with this positive shift in home prices.  

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Samantha Minns Samantha Minns

Ring in the New Year with NAR Benefits

Get ready to kick off the new year with hand-picked offers designed to help boost your business and save you more money. As you begin to travel, gather together, and participate in the end-of-year celebrations, now is the perfect time to seize new opportunities. The National Association of Realtors® (NAR) provides a wide array of tools, perks, and discounts tailored to help you and your business thrive.

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Samantha Minns Samantha Minns

Creating Culture with Fortitude in 2024 for Brokers

The real estate industry has reached a new stage of evolution. Adapting to change is a process and doesn’t happen overnight. Just like those perfect homeowners with green thumbs, they always know when it's time to prune the plants, sparking positive growth for the future. The same concept applies to brokers leading their offices through adversity with intentionality and a solid framework.

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Samantha Minns Samantha Minns

The Truth About Compensation & Commission

Realtors® must know the right and wrong practices regarding compensation to serve their clients and consumers best. Here are some best practices regarding compensation and commission.

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Samantha Minns Samantha Minns

New Innovative Home Building Breakthrough

The latest innovation in homebuilding is making waves in South Florida. This breakthrough has the potential to revolutionize the construction industry and create new opportunities for those folks looking to invest in new apartments and single-family homes.

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Samantha Minns Samantha Minns

Great News - Business Rent Tax Drops in Florida

One seems to be the lucky number in December, with Florida’s Business Rent Tax dropping 1% on December 1st from 5.5% to 4.5%. This colossal news is a tremendous win, helping countless businesses to expand and become more successful.

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Samantha Minns Samantha Minns

The MLS Perspective: Educating the Hyper-Connected Consumer

Do buyers often send you listings that they found themselves on some random website? It can be disappointing when they think they’ve found ‘The One,’ only to have your MLS search confirm that the property is already under contract.

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Samantha Minns Samantha Minns

Level Up Your Business with Testimonials

Realtors®, do you place an emphasis on obtaining reviews and testimonials from your clients?  High-quality testimonials serve as a valuable differentiator to set you apart from the crowd. Here are some ways that the power of testimonials can legitimize your business and increase your reach.

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Samantha Minns Samantha Minns

3 Tips for Getting Your Clients Across the Finish Line

Whether your client is a first-time homebuyer, has accepted a new job, or is just looking to relocate, there are many reasons people shop in today’s real estate market. As a real estate professional, it is essential to be able to help them navigate the market by creating personalized plans. From the pre-approval process to sustaining their purchase, you want to ensure they feel comfortable from the start to the end of the transaction.

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Samantha Minns Samantha Minns

Creative Ways to Sustain Your Clientele

Every Realtor® aims to achieve a significant network with returning clients and decades of history, but how? What’s the secret to this sweet recipe? Keeping in touch with your past clients can keep those long-lasting connections current, which is essential for your business to thrive.  Here are some tips on staying connected and maintaining long-lasting relationships. 

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