The MLS Perspective: Educating the Hyper-Connected Consumer

Dec 4

Do buyers often send you listings that they found themselves on some random website? It can be disappointing when they think they’ve found ‘The One,’ only to have your MLS search confirm that the property is already under contract.

The Southeast Florida market moves at the speed of light, and listing data from random websites just won’t cut it. Educating your buyers about the value and accuracy of the MLS is critical and can set their home-buying journey on the right course.

The MLS has come a long way since the tangible listing books and paper copies of yesteryear. When today’s consumers want listing information, they want it in an instant. Anything less is unacceptable and can be a huge deterrent for hyper-connected consumers who want to be heavily involved in the online search process.

BeachesMLS offers a variety of tech-based tools and is the MLS of attraction in Southeast Florida. As a BeachesMLS subscriber, you can set up a seemingly infinite number of client portals. Give your eager buyers the online experience they seek: the freedom to tap into active, pending, and/or sold listings 24/7. They want to be hands-on — discovering, learning, and involved in their home-buying process.

The most comprehensive, credible, and up-to-date information in Southeast Florida comes from BeachesMLS. Your clients will find value in your services when you connect them to a real-time listing resource that other websites can’t compete with. Explain the value that you bring as a Realtor® and explain to your clients that the MLS offers the ability to create custom searches and detailed mapping and organize listings as saved, recommended, or hidden.

In an industry that is changing faster than Apple’s IOS system, keeping your clients abreast of how you plan on taking them across the finish line is essential. Be intentional with educating them about the tools and resources that you are privy to and that only you can provide them — valuable and accurate listing data from BeachesMLS.