Creative Ways to Sustain Your Clientele
Every Realtor® aims to achieve a significant network with returning clients and decades of history, but how? What’s the secret to this sweet recipe? Keeping in touch with your past clients can keep those long-lasting connections current, which is essential for your business to thrive. Here are some tips on staying connected and maintaining long-lasting relationships.
Part of your business model should incorporate innovative ways to reconnect and nurture past connections. Staying in contact with your clients gives them the ability to maintain the trust and value you provide for them. Making your interactions personal can add a magical touch that sets you apart from the crowd. The experience you provide for your client will be one that is unforgettable, and it is one they will want to tell others.
One way to do so is by being consistent with your personal gestures. This has been shown to help Realtors® open more doors for continuous connections and opportunities. This ability to create meaningful interactions is one of the best tools you can use in your business. Depending on your client’s choice of communication, you can always keep in touch by sending them helpful information on market changes, about their local community, or newsletters, which is not only helpful but adds value to your relationship. Another invaluable gesture is to follow up with your client with a thank you note or a phone call, which will keep you on top of their mind. Over the holidays, you can even send a thoughtful gift like a fruit basket to show them you appreciate their friendship and business. Maintaining mindful gestures plays a huge role in fostering that connection you had with them and reminds them why it was so important from the very start.
To give you valuable face time with prospects and past clients, you can start by planning opening hours, client appreciation nights, or other in-person events a few times a year. In this social setting, it can be a light-hearted and fun evening to show client appreciation and allow like-minded folks to gather to discuss real estate topics and build rapport in a social setting. Another idea is to simply invite a client to grab a coffee or catch up without motives or strings. This can give you the opportunity to connect with them on a more personal level.
When you take the time to maintain relationships and follow up on connections, you may see new doors open with new opportunities. The way you care for and interact with your clients, human to human, will be one they will never forget.
Samantha Minns
RWorld Content Writer
✉️ Email
