Samantha Minns Samantha Minns

Understanding the FTC’s Guidance on Using Endorsements and Testimonials

In the ever-evolving landscape of real estate marketing, transparency and authenticity are paramount. The Federal Trade Commission (FTC) plays a crucial role in ensuring fair business practices and consumer protection. For the real estate industry, the FTC's Endorsement Guidelines hold significant importance, particularly in navigating the use of endorsements, testimonials, and reviews.

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Samantha Minns Samantha Minns

A Positive Shift: U.S. Home Prices Set to Ease In The Coming Years

A favorable turn for homebuyers in South Florida has emerged that may make a big difference as U.S. home prices are looking to slow down in 2024-2025. According to the Q4 2023 Fannie Mae Home Price Expectations Survey, a collaboration between Pulsenomics, LLC, and housing experts, there is promising news to look forward to with this positive shift in home prices.  

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Samantha Minns Samantha Minns

Ring in the New Year with NAR Benefits

Get ready to kick off the new year with hand-picked offers designed to help boost your business and save you more money. As you begin to travel, gather together, and participate in the end-of-year celebrations, now is the perfect time to seize new opportunities. The National Association of Realtors® (NAR) provides a wide array of tools, perks, and discounts tailored to help you and your business thrive.

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Samantha Minns Samantha Minns

Creating Culture with Fortitude in 2024 for Brokers

The real estate industry has reached a new stage of evolution. Adapting to change is a process and doesn’t happen overnight. Just like those perfect homeowners with green thumbs, they always know when it's time to prune the plants, sparking positive growth for the future. The same concept applies to brokers leading their offices through adversity with intentionality and a solid framework.

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Samantha Minns Samantha Minns

The Truth About Compensation & Commission

Realtors® must know the right and wrong practices regarding compensation to serve their clients and consumers best. Here are some best practices regarding compensation and commission.

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Samantha Minns Samantha Minns

New Innovative Home Building Breakthrough

The latest innovation in homebuilding is making waves in South Florida. This breakthrough has the potential to revolutionize the construction industry and create new opportunities for those folks looking to invest in new apartments and single-family homes.

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Samantha Minns Samantha Minns

Great News - Business Rent Tax Drops in Florida

One seems to be the lucky number in December, with Florida’s Business Rent Tax dropping 1% on December 1st from 5.5% to 4.5%. This colossal news is a tremendous win, helping countless businesses to expand and become more successful.

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Samantha Minns Samantha Minns

The MLS Perspective: Educating the Hyper-Connected Consumer

Do buyers often send you listings that they found themselves on some random website? It can be disappointing when they think they’ve found ‘The One,’ only to have your MLS search confirm that the property is already under contract.

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Samantha Minns Samantha Minns

Level Up Your Business with Testimonials

Realtors®, do you place an emphasis on obtaining reviews and testimonials from your clients?  High-quality testimonials serve as a valuable differentiator to set you apart from the crowd. Here are some ways that the power of testimonials can legitimize your business and increase your reach.

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Samantha Minns Samantha Minns

3 Tips for Getting Your Clients Across the Finish Line

Whether your client is a first-time homebuyer, has accepted a new job, or is just looking to relocate, there are many reasons people shop in today’s real estate market. As a real estate professional, it is essential to be able to help them navigate the market by creating personalized plans. From the pre-approval process to sustaining their purchase, you want to ensure they feel comfortable from the start to the end of the transaction.

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Samantha Minns Samantha Minns

Creative Ways to Sustain Your Clientele

Every Realtor® aims to achieve a significant network with returning clients and decades of history, but how? What’s the secret to this sweet recipe? Keeping in touch with your past clients can keep those long-lasting connections current, which is essential for your business to thrive.  Here are some tips on staying connected and maintaining long-lasting relationships. 

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Samantha Minns Samantha Minns

The Right Tools & Resources for Your Business

Here are some ways to spark and optimize your business with resource tips to increase productivity. With various topics, methods, and technologies at your disposal, Broward, Palm Beaches & St. Lucie Realtors® provides amazing opportunities to help you digest information and provide your client with the best tactics and information. 

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Samantha Minns Samantha Minns

A Short Guide for First-Time Home Buyers

Do you feel a bit overwhelmed when you think about buying your first home? If so, local real estate professionals want you to know that your feelings are perfectly natural. When the time comes, you want to be sure you are making the most of your time and money.

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Samantha Minns Samantha Minns

Improve Your Business With Techniques and Insights

Realtors®, want to take your business to the next level? As real estate professionals, we know how important it is to continue learning and growing every day to provide your clients with the utmost expertise. While potential homebuyers look for the perfect home, we can ensure they are in the best hands by constantly improving through gaining new techniques and insights. Dive into a few ways you can stay current and keep your skills fresh.

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Samantha Minns Samantha Minns

Reshape the Home Office Into Any Desired Space

A home office can be full of style, but what if it’s not needed? There are solid options to make an existing home office suit your client’s needs by converting it into another functional space. If a home office is an objection, we empower you to reshape your client’s point of view.

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