5 Methods to Communicate Clearly to Win More Listings
How do you know if you're communicating clearly and effectively with your clients?
Just like a warm greeting or a big smile, communication has the power to make all the difference. Your client's expectations will be high before they meet you, through the process, and even after. Deciding on a place to live is one of your client's biggest decisions of their lifetime! Here are 5 steps RWorld wants to provide to ensure you have the tools you need to succeed. Take a look at your guide to maintaining excellent communication with your client.
1. Asking the right questions. This is a huge opportunity to discover what is the right selling approach and or strategy to get to know your client's wants and needs. Questions might start by asking what their story is. Do they want to reallocate based on a job, get into a different school district, go up and down with their rent, are they selling, and more? Asking the client the right questions can help you level expectations and address any blind spots. How does your client communicate the best? Over the phone, text, email? Get to know them on a personal level, and this can open the door to impact your business. It's also important to be completely transparent with your client and have a conversation about your compensation as their agent. Share everything that you are going to do that will add value to that compensation, and make sure they are comfortable moving forward. Explain the transaction process in a series of achievable steps where they feel comfortable knowing that you will be their guide and walk them through the process.
2. Adapting your approach. Different approaches work for other people, so this is a must to match your client's personality style, whether this is through meetings or marketing. Asking questions about what marketing they prefer, like digital or print, can be a big factor in how they want to make this process simpler and easier.
3. Discussing pricing strategies. When presenting and allowing the seller to ask questions and voice their concerns, examining the room can be your key to success. Looking at your client's body language can give you great insights into whether the price is realistic for them or whether they need to go higher or lower. This can lead you to make the right decision from the very start.
4. Being Proactive. It starts like a story, and we do not want any cliffhangers. Your client wants to know what you found, and they don't want to be left wondering. Sharing what you know and knowing that you're looking into solutions for them instead of them asking can be the make-it- or break-it component of keeping a client and helping you get and maintain more listings in the future, too.
5. Organizing your tactics. Your client wants to feel like you are listening to their needs and taking into consideration their time. Keeping organized and taking notes will not only help you help your client find the perfect home but also give you the ability to see what is working and what is not. Whether your strategy is printing out all documents to keep organized or writing down notes, whether your client likes the location, amenities, or pricing, you have the wheel.
You're in control of helping them through the process, so they have trust in your expertise. Maintaining relationships through a diverse range of communication tactics can save the day and help you keep and win more listings down the line.
Samantha Minns
RWorld Content Writer
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