Dionna Hall Highlights the Importance of Realtors ®’ Award-Winning Campaign to South Florida Agent Magazine
South Florida Agent Magazine
Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors®, emphasized the impact of investing in the future of their members with her recent article in South Florida Agent Magazine. Hall highlights the newly released commercial, “Perfect Strangers,” which is an extension of their award-winning campaign, ‘Only a REALTOR®’.
First unveiled in 2022, the ‘Only a REALTOR®’ campaign has produced four commercials spotlighting the Realtors®’ vital role in clients’ journeys. Backed by industry research, “Perfect Strangers” illustrates Realtors®’ contract knowledge, negotiation skills and dedication to their clients’ long-term success, safeguarding buyers from potential pitfalls. Beginning in 2025, associations nationwide can license “Perfect Strangers,” expanding its impact nationally. This initiative further reinforces Broward, Palm Beaches & St. Lucie Realtors’® commitment to communicating Realtors’® indispensable role to a successful and secure real estate transaction.