Chief Executive Officer - Broward, Palm Beaches & St. Lucie Realtors® and BeachesMLS

Dionna Hall is the CEO of the Broward, Palm Beaches & St. Lucie Realtors® and BeachesMLS, with 42,000 members and 43,000 subscribers, respectively. Hall’s Association is the third largest local Realtor® Association in the country. She oversees 80 staff in 8 offices spanning 130 miles of Florida Coastline.

Her MLS and Association credits her with numerous accomplishments, including facilitating their last 2 mergers (included the MLS and Association), one of which was the largest Association merger in NAR history.

BeachesMLS has formed several partnerships to lead into the future, secure their broker’s data, and contribute to their brokers financial success, such as becoming an owner in REdistribute, which seeks MLS data transparency and broker compensation for the listing data they contribute to the MLS. BeachesMLS also announced a data share with the two largest MLSs in the country: California Regional MLS and BrightMLS, which collectively represent agents servicing consumers with the largest incoming migration to South Florida. BeachesMLS recently launched Nestfully, a consumer-facing portal run by MLSs on behalf of the brokerage community that centers around your listing and your lead. In addition, BeachesMLS is an investor and partner in MLS Align, which has developed a showing service platform, Aligned Showings.

Dionna is the 2024 Chair of CMLS, the association that represents MLSs in North America. She is a member of NAR’s Emerging Technology Advisory Board and NAR’s MLS Issues & Policy Committee. She also serves as a board member of REdistribute and MLS Align. In 2024, Dionna was named #96 on the Swanepoel200, which names the most influential executives in real estate. She was also honored as one of South Florida Business Journal’s 2024 Influential Business Women and named a Futurist by RISMedia.