Inman highlights South Florida Realtors®’ Perfect Strangers Campaign for empowering homebuyers and elevating agent value
Inman News
Inman highlights the positive consumer-focused ad campaign Broward, Palm Beaches & St. Lucie Realtors® launched to help understand how to work with an agent. Led by President David Serle, the “Perfect Strangers” commercial aims to help everyday buyers understand the value a realtor brings.
“Only a Realtor® was built at a pivotal time for Realtors® and continues to serve as a long-term investment in the industry’s future,” said Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors®,” in the release. “The commercial’s powerful message emphasizes how Realtors® are indispensable in the home buying process, providing their clients a sense of security during one of their largest investments — buying a home.”
“Realtors® are multi-faceted experts who juggle an array of complex scenarios for their clients while getting them to the closing table and underscores the relationships built along the way,” said David Serle, president of Broward, Palm Beaches & St. Lucie Realtors®, in the statement.