The Realtor® marketing tool that generates reports for buyers and sellers has been completely redesigned based on member feedback, according to NAR.

RPR (Realtors® Property Resource, narrpr.com) announced the debut of a completely redesigned version for its real estate website, saying it “is cleaner, simpler and offers users a more overall intuitive experience. Months of collecting National Association of Realtors® (NAR) member feedback and research has paved the way for this more focused, user-centric approach.”

“We’ve been conducting one-on-one testing groups and various other types of user experience research,” said Emily Line, RPR’s vice president of member experience. “Realtors® have asked for an easier and more streamlined way to find their items, past searches and saved properties. We’ve listened and learned, and with this new update, I’m confident that we’ve delivered on that and much more.”

RPR is a wholly owned subsidiary of NAR and exclusively used by Realtors® as a benefit of membership. It includes 95% of all active U.S. residential listings and 97% of active commercial listings. Its data sets range from tax and mortgage history to listings, sales, valuations, demographics and school information. It also allows Realtors® to create client-friendly reports that can be printed, emailed or texted.

RPR upgrades

• Map capabilities: The map searches are now easier, faster and more intuitive.

• Metro-area searches: Users can now search residential and commercial properties from one area.

• User-centric homepage: The new homepage offers “Shortcuts” to tools and features, and customizable “My Market” areas with quick access to property hot sheets.

• Property searches: Powerful and flexible search results; allows users to scan properties in multiple views, including List view, Map view and Photo view.

• Look and feel: RPR says the design upgrade gives “users an overall fresher interface with more white space.” It’s also 30% wider with bigger fonts and larger images.

A group of Realtor® RPR “power-users” were asked to test drive the final product before its debut.

“The ability to easily drill down and sift through such massive amounts of data and find exactly what I’m looking for – that’s off the charts for me. Well done, RPR,” says Kristin Smith, a Realtor from Dallas, Texas with Dave Perry-Miller Real Estate.

NAR produced a video that provides an overview of the upgrade, which is posted online.

Source: Florida Realtors® & National Association of Realtors®