Realtors®, do you place an emphasis on obtaining reviews and testimonials from your clients? High-quality testimonials serve as a valuable differentiator to set you apart from the crowd. Here are some ways that the power of testimonials can legitimize your business and increase your reach.

According to the National Association of Realtors® (NAR), “Clients reach out to agents for help with real estate transactions because they believe [in] the expertise and counsel offered by agents, and often—86% of the time, according to NAR data from the 2022 Profile of Home Buyers and Sellers report—a client would recommend their agent for future services.”

There are so many more opportunities beyond the transaction to create a connection with your clients and showcase their satisfaction with you and your services. With a great work ethic and positive reviews, it only takes that one great connection for you to become a significant consideration for more referrals. 

Testimonials are the gateway to helping future home buyers get their answers quickly. When scrolling through your pages on social platforms or on your website, testimonials serve as a grab for attention with authentic feedback that can build trust. After making that connection with your client and being proactive in seeking feedback after your transaction is vital. If you ever had a moment when clients expressed their gratitude and satisfaction, there lies the perfect time to ask for a review. This is a highly impactful and effective way to get positive feedback from your client that is honest and meaningful.

The most substantial testimonials are ones that can speak on your behalf of the trust and credibility you provided to your client. Reviews are a documented track record of your success and can showcase your qualities like empathy, kindness, and your ability to add that personal touch. Not only is it essential to communicate with your client, but it should also be part of your organizational culture. 

When asking your clients to provide you with a testimonial, it may be wise to ask that they include your name, market area, and how you helped them during their journey. The more unique the reviews are, the greater the chance you will have to impact a more diverse group of potential new customers. Reviews do not just have to be in written form. You can even gather videos with clear audio to promote on your social channels with your clients to offer a personal touch of gratitude. 

Level up your business by getting a game plan together on how you can take advantage of some free marketing content. Testimonials are a great way to share success and drive traffic to your business. Continue to strengthen the Realtor® profession by telling the story of how you do more than just sell homes. You are an expert, life coach, neighbor, friend, and community builder who cares for each of your clients, and every transaction is a unique customer experience.  

Samantha Minns
RWorld Content Writer
✉️ Email

Source: National Association of Realtors®