The real estate community has been buzzing over the past couple of weeks regarding the outcome of the Sitzer trial verdict. Even though there is still much to process and uncover, the main takeaway is how you can best protect and care for your business and the clients you serve.

Communication is a huge part of the real estate industry. Whether Realtors® are helping their clients find a home or sell one, the main objective is communicating effectively in person and on the Internet. We live and work in a fast-paced digital society; folks rely on reliable information from the experts they trust the most.   

The first takeaway is to be aware and knowledgeable about the communications being put out in writing or that you have verbally. Also, be careful about what you put on the Internet and social media. 

Secondly, being completely transparent with your client and discussing your compensation as their agent is essential. Share everything you will do that will add value to that compensation, and make sure they are comfortable moving forward. Explain the transaction process in a series of achievable steps, where they feel comfortable knowing you will guide them and walk them through the process.

Lastly, Realtors® must continue to express that commissions are negotiable and are set between brokers and their clients. It is important to remember that your role is to facilitate the negotiations that happen with home sellers/buyers through contracts. With effective communication, honesty, and transparency, all parties can remain on the same page from start to finish. 

There is no better time than now to continue telling the story of the value of the Realtor® brand and profession. Help educate the community by providing intentional stories on how you advocate for your clients and homeownership. Remember that everyone has a part to play in strengthening the Realtor® profession. 

Samantha Minns
RWorld Content Writer
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